Nifty Gateway (Gemini) x Sam Spratt
Responsibilities
Web, UI/UX, Interaction, Visual
Role
Senior Product Designer
Duration
4 Weeks
Tools
Figma, Adobe
Nifty Gateway (Gemini) x Sam Spratt
Responsibilities
Web, UI/UX, Interaction, Visual
Role
Senior Product Designer
Duration
4 Weeks
Tools
Figma, Adobe
Nifty Gateway (Gemini) x Sam Spratt
Responsibilities
Product, research, IA, UI/UX, visual
Role
Senior Product Designer
Duration
4 Weeks
Tools
Figma, Adobe
Overview
Overview
Overview
The Monument Game is a Nifty Gateway exclusive interactive art experience by Sam Spratt. It has 4 main pillars: The Game, The Painting, The Ticket, and The Reward. This case study shows my contribution to the design of the experience.
The Monument Game is a Nifty Gateway exclusive interactive art experience by Sam Spratt. It has 4 main pillars: The Game, The Painting, The Ticket, and The Reward. This case study shows my contribution to the design of the experience.
The Monument Game is a Nifty Gateway exclusive interactive art experience by Sam Spratt. It has 4 main pillars: The Game, The Painting, The Ticket, and The Reward. This case study shows my contribution to the design of the experience.
Who is Sam Spratt?
Who is Sam Spratt?
Learn more about The Monument Game
Learn more about The Monument Game
CHALLENGE
CHALLENGE
CHALLENGE
Design with Moving Parts
Design with Moving Parts
Design with Moving Parts
Some creators and artists shared with us that their work lacks exposure in our secondary marketplace. Collectors also struggled to discover hidden gems as there are limited filtering options beyond the latest and popular content.
Some creators and artists shared with us that their work lacks exposure in our secondary marketplace. Collectors also struggled to discover hidden gems as there are limited filtering options beyond the latest and popular content.
Some creators and artists shared with us that their work lacks exposure in our secondary marketplace. Collectors also struggled to discover hidden gems as there are limited filtering options beyond the latest and popular content.
RESEARCH
RESEARCH
RESEARCH
Visual Research
Visual Research
Visual Research
After we identified the two core problems, I assessed and compared our UX with our competitors to identify their strengths and weaknesses. This helped inform our strategy to solve our problems.
Research Findings:
Both NFT and traditional e-commerce marketplaces prioritize content discovery through recommendations and advanced search features. To enhance our marketplace, we need to focus on refining our content discovery mechanisms, such as curated content and powerful search filters.
After we identified the two core problems, I assessed and compared our UX with our competitors to identify their strengths and weaknesses. This helped inform our strategy to solve our problems.
Research Findings:
Both NFT and traditional e-commerce marketplaces prioritize content discovery through recommendations and advanced search features. To enhance our marketplace, we need to focus on refining our content discovery mechanisms, such as curated content and powerful search filters.
After we identified the two core problems, I assessed and compared our UX with our competitors to identify their strengths and weaknesses. This helped inform our strategy to solve our problems.
Research Findings:
Both NFT and traditional e-commerce marketplaces prioritize content discovery through recommendations and advanced search features. To enhance our marketplace, we need to focus on refining our content discovery mechanisms, such as curated content and powerful search filters.
IDEATION
IDEATION
IDEATION
Iterations
Iterations
Iterations
I aimed to come up with the simplest content discovery feature for the marketplace, and the idea of “a click of a button” stood out to me. I then collaborated with our lead engineer to figure out how these buttons could work.
I aimed to come up with the simplest content discovery feature for the marketplace, and the idea of “a click of a button” stood out to me. I then collaborated with our lead engineer to figure out how these buttons could work.
I aimed to come up with the simplest content discovery feature for the marketplace, and the idea of “a click of a button” stood out to me. I then collaborated with our lead engineer to figure out how these buttons could work.
SOLUTION
SOLUTION
SOLUTION
Final UI
Final UI
Final UI
I continued refining the Quick Filters buttons and arrived at a UI that combined text, icons, and colors. This approach made them easy to understand at a glance and fun to interact with. We then tested them extensively before launch. Try them out here!
I continued refining the Quick Filters buttons and arrived at a UI that combined text, icons, and colors. This approach made them easy to understand at a glance and fun to interact with. We then tested them extensively before launch. Try them out here!
I continued refining the Quick Filters buttons and arrived at a UI that combined text, icons, and colors. This approach made them easy to understand at a glance and fun to interact with. We then tested them extensively before launch. Try them out here!
Icons by Reina
RESULT
RESULT
RESULT
Success
Success
Success
After launching Quick Filters and making minor updates to our content cards UI, our metrics indicated positive progress for the Marketplace Revamp initiative. The changes received highly positive sentiment overall, especially in our Discord community, collectors and creators included.
After launching Quick Filters and making minor updates to our content cards UI, our metrics indicated positive progress for the Marketplace Revamp initiative. The changes received highly positive sentiment overall, especially in our Discord community, collectors and creators included.
After launching Quick Filters and making minor updates to our content cards UI, our metrics indicated positive progress for the Marketplace Revamp initiative. The changes received highly positive sentiment overall, especially in our Discord community, collectors and creators included.
Sales Conversion Rate
Sales Conversion Rate
Sales Conversion Rate
↑15%
↑15%
↑15%
Click-through Rate
Click-through Rate
Click-through Rate
↑40%
↑40%
↑40%
RESULT
RESULT
RESULT
What I Learned
What I Learned
What I Learned
The Marketplace Revamp taught me that opportunities to improve a product are always within reach, in customers feedback, product metrics, or just taking a step back and reanalyze.
I also learned that quick wins do add up fast. Since we began rolling out the revamp updates, albeit relatively small, they collectively boosted many of our metrics and customers sentiment.
Next step, I continued to keep my eyes out for opportunities to improve not just the Marketplace product, but also other products that I work on at Nifty Gateway.
The Marketplace Revamp taught me that opportunities to improve a product are always within reach, in customers feedback, product metrics, or just taking a step back and reanalyze.
I also learned that quick wins do add up fast. Since we began rolling out the revamp updates, albeit relatively small, they collectively boosted many of our metrics and customers sentiment.
Next step, I continued to keep my eyes out for opportunities to improve not just the Marketplace product, but also other products that I work on at Nifty Gateway.
The Marketplace Revamp taught me that opportunities to improve a product are always within reach, in customers feedback, product metrics, or just taking a step back and reanalyze.
I also learned that quick wins do add up fast. Since we began rolling out the revamp updates, albeit relatively small, they collectively boosted many of our metrics and customers sentiment.
Next step, I continued to keep my eyes out for opportunities to improve not just the Marketplace product, but also other products that I work on at Nifty Gateway.